The Playbook
HOW TO WEAR BIG SCENT ENERGY
Six rules that separate a fragrance that gets noticed from one that gets remembered.
01
SPRAY THE WARM SPOTS
Neck, chest, and inner wrists are classic application points that allow fragrance to develop naturally throughout the day.
02
Two to four sprays. That's it.
Extrait is concentrated. Overspraying kills the composition and the room.
03
LET IT DRY NATURALLY
After spraying, allow the fragrance to settle and develop on skin rather than rubbing your wrists together.
04
Layer with intent
Unscented moisturiser first. Oily skin holds scent longer than dry skin.
05
One spray on fabric
Collars and jacket linings hold scent for days. Test on a hidden seam first.
06
Store it dark and cool
Heat and sunlight age juice fast. Keep bottles boxed, away from the bathroom.