The Playbook
How to wear big scent energy
Six rules that separate a fragrance that gets noticed from one that gets remembered.
01
Spray the warm spots
Neck, chest, inner wrists. Heat carries the molecules — that is your projection engine.
02
Two to four sprays. That's it.
Extrait is concentrated. Overspraying kills the composition and the room.
03
Never rub your wrists
Rubbing shears the top notes off. Spray, let it dry down, walk away.
04
Layer with intent
Unscented moisturiser first. Oily skin holds scent longer than dry skin.
05
One spray on fabric
Collars and jacket linings hold scent for days. Test on a hidden seam first.
06
Store it dark and cool
Heat and sunlight age juice fast. Keep bottles boxed, away from the bathroom.